This is interesting. Openmoko, the open source phone (Freerunner) manufacturer, and recent WikiReader producer has just changed their name to simply: OM.
Very simple design and I would have to say, it is a good re-branding exercise. “Openmoko” is a mouth full for anyone who has never come across with the company. The colour scheme of black and white works to focus on its simplicity (hopefully reflected in philosophy :P) in ideas (like WikiReader).