I think I have had enough with Marvel Comics (the company producing Spider-man and Iron Man) in their playing around with the comic book industry. Paying RM14 for a 22-paged comic book is really RIDICULOUS! No way I would spend that amount on one lousy comic that does not bring much lasting entertainment. I remembered when it was already considered expensive to spend RM6.80 for a single issue of WILDC.A.T.S…. Sigh. And the truth of the matter is this: they are doing it because they just want higher returns. Read an excerpt from a presentation conducted by John Turitzin, Marvel’s general counsel and EVP of the executive office, which he presented at the Cowen & Company 37th Annual Technology, Media and Telecom Conference in New York recently:
During the presentation, Turitzin gave an overview of Marvel — a “cash machine,” he called it — and the various ways it makes money, from publishing and licensing to the more recently added Marvel Studios division. Like I said on Friday, one of the more interesting portions came when a comic fan in the audience asked about recent cost increases on some of Marvel’s more popular titles from $2.99 to $3.99.
“We’re always testing our pricing on our comic books to see to the extent to which it is inelastic, and we can increase our profit in that business,” Turitzin said. He added that different books have different price points, noting the most popular titles saw a price increase, while the lower-selling monthlies, as well as the comics aimed at kids, did not.
“We’re just looking to maximize our profits for that business while not alienating our own fan base by making them feel that they’re gouged, which I hope you don’t feel,” he told the fan.
When asked if Marvel would consider lowering the cover price if revenue started to drop, Turitzin said, “Our goal is to maximize our revenue, and if we’re not maximizing revenue then our pricing is wrong, and we have to take a look at that … so you can hope we see that attrition, and our prices come down.”
The full eyewitness account can be read from http://robot6.comicbookresources.com/2009/05/more-on-marvels-price-increases/. There you have it.
If I buy a comic book, it will be in graphic novel format or tradepaperback. At least I get more value for money than what I get from a lousy 22 paged comic book. How stupid do these people think we are anyway?