Openmoko FreeRunner: $399 Confirmed! Finally!

This is the happiest news item I received for the day (the work day JUST started for me).

1. Products.
Orginally the FreeRunner ( GTA02) was planned to come out in two packages. Basic and advanced, just like the Neo 1973. We killed that idea. It was a quick humane death. The problem was the GTA02 advanced unit would have been $650 USD. After seeing the response to Neo 1973, a huge response, we decided the best path was to lower the price, reward our early developers, and attract more developers.

2. Pricing
We scrubbed the BOM ( bill of materials). We eliminated the Luxurious bits. Optimized the box like it was code. The first thing we got rid of was the lunchbox. It was cool, but it was expensive and heavy. Eliminating that was a sizeable cost savings. ( think shipping weight).

Next we pulled out the debug board and made it a separate product.  We priced it at $99 US. about 1 tenth what people would pay for similar capability.

My goal was to get to a place where we could sell the FreeRunner at $399.

We did that.

The FreeRunner will ship from at $399. For early customers I’m looking at throwing in a few free things. More details later.

The debug board will be available as a separate product for $99 USD.

Many people wrote me mails asking if they could get a discount by buying more than one phone. Sometimes they were universities, sometimes a small business, sometimes a small group or club.

For these people we created a 10Pack. instead of 399 per phone, we will charge 369 per phone.

Over the next few days I will explain the next steps we go through and how the product will get distributed.


This is from the official (read that, OFFICIAL) newsletter updates that they send out periodically. I am relieved to hear the price. The ONLY downside to the phone is… NO CAMERA! That is the Only downside (so far as I am concerned).

USD399 * (conversion rate for Malaysian Ringgit) 3.3 = RM1,317

Now, who wants a USD30 discount and start bulking? 🙂 hahahahaha.

Now to convince my financial controller 😛


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