Some brands are worth paying the premium on the product. Some. One good example is this one here:
I dislike and hate Jobs attitude and whole business approach/persona and outlook. Many stories there from neutral people that paints the person for who he really is. (Pirates of Silicon Valley potrayal has been validated time and time again). But you gotta give it to Apple. It sure can take a beating (physical) and still work.
If only you have the money that is. 🙂